All Speakers Speaker Ion Uranga Position: Strategic Projects Manager Company: Grupo Uvesco (BM Supermercados) Ion Uranga, Agricultural Engineer from UPNA and Montana State University (USA), with a solid international experience across the agri-food value chain. He has worked in strategic consulting, food manufacturing, and retail. Currently leads strategic commercial projects at Grupo Uvesco. Brings strategic vision, cross-functional leadership, and the ability to manage uncertainty and change. Sessions Tue 16 Sep 10:50 - 11:30 Customer Experience From buyers to brand ambassadors: the new loyalty